![]() Unlike viewers, users are already interacting with apps’ characters, and then look to other channels, such as merchandise, in order to extend that experience and interact with the brand in new ways. That is because apps provide an entirely different engagement experience than film – they have turned viewers into users. Gaming apps (like Angry Birds and Doodle Jump) and entertainment apps (like Talking Friends) have been downloaded millions and millions of times, in fact, it’s been reported that Angry Birds has a billion downloads! (By the way, I’m not sure who authenticates this kind of data.) Name one television show or motion picture that has ever made it to a billion viewers! You can’t. But that doesn’t mean that they won’t be a significant source of content that can be monetized, if done properly. So, what’s up with these apps? Many ask, are they or will they surpass television or motion pictures as the primary source of entertainment? My guess is, not any time soon. And video games, as an entertainment genre, have grown, transitioning into major consumer products programs as well as motion pictures (remember Lara Croft?). There is no question that this is the new frontier of entertainment, just like video games were back in the early days of PacMan and Mario. Even I wrote about the topic in my blog last June: App Attack: How Angry Birds, Swampy & Talking Tom Are Transcending the App Store. What is intriguing everybody is how and whether or not these apps can make the transition to consumer products or transform themselves into other media, like television. Articles are showing up in main stream news media like The New York Times, The Wall Street Journal and USA Today, among many others. ![]() Angry Birds, Doodle Jump, Cut the Rope, Fruit Ninja, Temple Run, Where’s My Water?, and on and on. ![]() It seems that everyone is talking about entertainment apps these days.
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